GRID BURO
Neo-Gridist Graphic Design

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AVAC Annual Report 2006

Credits

Each year, this agricultural business-development client uses its annual report to focus on the metaphor of bridges, and how they connote the concept of "bridging the gap" between a good idea and a final obtainable product. The 2006 book broke away from the illustrations of previous years and instead used beautiful, panoramic photography of Alberta's bridges. The elegance of these bridges was continued with the typography and stock. Antique woodcut illustration of agricultural plants were featured on the folios of each page, which lended to the timelessly classic quality of the project. The final piece feels more like an elegant coffee-table book than an annual report. This piece was done while working at Brown Communications.

Steve Ross, art director
Scott Luit, creative director
Terry Bullick, copywriter
Jason Stang, photographer